ATHENA is a name that evokes instant nostalgia – a British retail icon best known for its striking posters, art prints, and greeting cards. At its height in the 1980s and 90s, ATHENA stores could be found on high streets across the UK, offering everything from iconic photographic prints to album artwork and contemporary illustration.

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When ATHENA moved into the digital space, they needed a refreshed visual identity that honoured their heritage while engaging today’s online audience. We redeveloped the classic ATHENA logo for the web, refining its form for clarity and impact on screen while retaining the brand’s unmistakable character.