Brand Identity and logo design
Social media graphic postcards
Brand Toolkit
Website
MacBrant, also known as The Mind Guy, is dedicated to helping businesses foster a culture of support and understanding in the workplace, recognizing that mental health is a vital aspect of every individual’s well-being. Through his advocacy work, MacBrant empowers organisations to prioritise mental health and create nurturing environments for their employees.
In our recent work with Paddy MacBrant, we embarked on a journey to develop a brand identity that authentically reflects his mission and values. The result was a deeply personal brand identity that resonates with his audience and embodies the essence of his mental health advocacy work.
Understanding the importance of cost-effectiveness for a startup business, we devised a strategy to maximize impact within budget constraints. To raise awareness and promote positive coping strategies around mental health, we created a series of social media postcards featuring key messages. These postcards serve as powerful tools for spreading awareness and fostering dialogue on mental health topics.
In addition, we designed a physical toolkit that could be produced affordably and easily distributed. This toolkit serves as a tangible resource for MacBrant to send to potential clients, providing valuable information and serving as an icebreaker during follow-up conversations.
Through strategic design solutions, we’ve equipped MacBrant with the tools he needs to make a meaningful impact in the realm of mental health advocacy, all while staying mindful of budget considerations.
We designed a simple website to help guide MacBrant’s clients along their mental health journey.
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