ARC is a creative arts venue in Stockton-on-Tees, bringing together theatre, cinema, music, comedy and a wide range of creative activity under one roof. In 1999, we worked with ARC to create a bold and distinctive visual identity inspired by the raw, experimental aesthetic of 90s grunge, giving the new venue a strong visual presence and a style that reflected the energy and diversity of its programme.

The project included the development of the brand identity and its application across the building, printed communications and promotional materials. Distressed textures, layered imagery and expressive typography were carried through from exterior signage and building graphics to seasonal programmes, cinema leaflets, postcards and stationery, creating a flexible visual language that could evolve with ARC’s constantly changing programme.