Wills & Maker

Logo Design
Brand Development
Brand Guidelines

Wills & Maker is a new furniture business creating handcrafted modern furniture using sustainable methods, including traditional hand tools wherever possible.

Red Bonsai worked with Wills & Maker to develop a distinctive new brand identity that reflects the business’s focus on considered design, skilled craftsmanship and sustainable making.

Wills and Maker Logo Black

The logo combines a clean, contemporary aesthetic with a subtle sense of craft, creating an identity that feels authentic to the maker while appealing to customers looking for beautifully designed, responsibly made furniture.

We developed the wider brand identity alongside the logo, establishing typography, colour and graphic elements to create a consistent visual language across the business.

Brand guidelines were also created to provide a clear framework for using the new identity, helping Wills & Maker maintain a consistent and recognisable presence as the business grows.
Wills and maker design guide mockup
Wills and maker design guide spread mockup
Wills and Maker apron design

Alongside the main brand, we also designed a sleek, modern logo for Ben Wills’ personal brand, creating a distinctive identity for use across his social media and YouTube channels.

Ben Wills Woodcraft Black
Ben Willd Wood Craft design guide

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