YPC

Brand Identity

Logo Design
Graphic Design
Brand Guidelines
Interior Display
Signage
Building fascia design
Social media
Print
Digital
Website
SEO

Young People Count (YPC) is a youth club based in Pocklington, providing a welcoming community space where young people can meet, socialise and take part in a wide range of creative, recreational and educational activities. We worked with YPC to create a fresh, distinctive identity that reflects the energy and diversity of the young people it supports, while establishing a consistent visual presence across the organisation.

We designed the logo and original brand identity, developing a flexible visual language that could work across everything from the building itself to social media and printed materials. The identity was brought to life through brand guidelines, interior displays, signage and the building fascia, creating a strong and recognisable presence within the local community.

YPC Fascia Signage at night featuring vinyl window stickers, box sign, and swing sign
YPC Your Place To Be interior wall graphics

The project also extended across YPC’s digital communications, including social media graphics, print and digital design, website design and SEO. By creating a consistent identity across every touchpoint, we helped YPC build a stronger presence both online and within its Pocklington community.

YPC Website header slide: This is your place. Your space your way.
A Cool, bold YPC Vinyl banner design - with the slogan "Chat, Chill, Create" in a rough graffiti style
YPC Members card front
YPC Members card back

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